Usit Colours entered the Bulgarian market in 2002. Usit Colours focuses on organizing youth exchange programs and negotiating and offering special prices on airline tickets for students, youth, and teachers (SATA tickets). The company has progressed over the years together with its customers of youth programs, most of which, with age and career development, already have their specific travel needs.

By opening more offices across Bulgaria, Usit Colours began providing tourism services for leisure and personal travel. Usit Colours has expanded its portfolio to include airline tickets, without limitation to the type of travelers; holidays at home and abroad; cruises; hotel accommodation; train tickets; insurance; and other ancillary services.